SIX EXPERTISES.
ONE WAY OF THINKING.

01 / 06 ADVISORY AREA

Strategy & communication governance

Clarify the role, priorities and decision rules of communication.

QUESTIONS WORTH ASKING

1. What should communication solve first?
2. Who decides, validates and arbitrates?
3. How should priorities be governed?

POSSIBLE INTERVENTIONS

• Communication strategy
• Governance frameworks
• Audits & decision systems

EXTEND THE THINKING

ISSUE Rethinking our communication strategy ↗ PERSPECTIVE A crisis starts before the first headline. ↗

02 / 06 ADVISORY AREA

Institutional & corporate communication

Build a coherent institutional voice across stakeholders, moments and channels.

QUESTIONS WORTH ASKING

1. What should the organisation stand for?
2. How should it speak across audiences?
3. What should remain consistent?

POSSIBLE INTERVENTIONS

• Institutional platforms
• Corporate narratives
• Stakeholder communication

EXTEND THE THINKING

ISSUE Structuring an institutional voice ↗ PERSPECTIVE Visibility is not always influence. ↗

03 / 06 ADVISORY AREA

Reputation & sensitive communication

Read risk early and prepare communication before pressure dictates it.

QUESTIONS WORTH ASKING

1. Where is the reputational risk?
2. What can escalate?
3. What must be prepared before a sensitive moment?

POSSIBLE INTERVENTIONS

• Reputation strategy
• Crisis preparedness
• Sensitive communication protocols

EXTEND THE THINKING

ISSUE Facing a sensitive situation ↗

04 / 06 ADVISORY AREA

Media, speaking & visibility

Make visibility serve a strategic purpose rather than become the objective itself.

QUESTIONS WORTH ASKING

1. Visibility for what?
2. Which media moments matter?
3. Who should speak, when and how?

POSSIBLE INTERVENTIONS

• Media strategy
• Press relations
• Speaking preparation
• Media placement & partnerships

EXTEND THE THINKING

ISSUE Rethinking our media presence ↗ MISSION When visibility was only part of the issue ↗

05 / 06 ADVISORY AREA

Project & transformation communication

Make complex initiatives understandable, navigable and credible.

QUESTIONS WORTH ASKING

1. What must people understand first?
2. Where can the project lose trust?
3. How should progress be made visible?

POSSIBLE INTERVENTIONS

• Project narratives
• Transformation communication
• Stakeholder journeys

EXTEND THE THINKING

ISSUE Making a complex project understandable ↗

06 / 06 ADVISORY AREA

Digital strategy & new uses

Use digital as a strategic environment, not as a reflex or a channel list.

QUESTIONS WORTH ASKING

1. What does digital genuinely change?
2. Which uses create value?
3. Where does technology complicate the problem?

POSSIBLE INTERVENTIONS

• Digital strategy
• Content systems
• Digital products & new uses

EXTEND THE THINKING

ISSUE Making digital relevant again ↗